Are you aware of the explosion in online cloud video viewing? What if your business had a video commercial distributed online as well as on TV that could could very well be worth a thousand sales.
Considering that VIDEO now appears in 70% of the top 100 search results listings, and that viewers are anywhere from 64-85% more likely to buy after watching a product video – this is one marketing force you can’t afford to ignore. Here’s why:
Online video marketing has finally come of age. We no longer have to deal with a glut of sluggish connections, incompatible technologies or bland commercials begging for our business. These days, smart companies and innovative entrepreneurs are turning the online broadcast medium into a communications cornucopia: a two-way street of give-and-take.
Watching video is preferred over reading (just consider the last time you watched the news versus reading a newspaper!) It spans nearly every industry and demographic.
Household Blinds e-tailer and FLV Hosting client www.blinds.com reported that visitors were 144% more likely to purchase after seeing a product video than those who did not. Their videos are now so popular they syndicate them to Sears, Walmart, Target, and other major resellers
Advance Auto Parts has found that including instructional and how-to videos both on its site and Facebook has led to some surprising findings.
Visitors who watch video stay on the site twice as long and visit twice as many pages versus those who don’t see video. And, sharing those how-to tutorials on Facebook further increases the retailer’s reach.
18) Online video viewers will reach 169.3 million in 2013.
19) 53.5% of the population and 70.8% of internet users (up 7.1% from 2011) will watch online video in 2013.
20) Mobile video viewers will reach 54.6 million in 2013.
21) Smartphone video viewers will reach 51.2 million in 2013 **Data Source, hubspot.com
Increasing sales and getting more calls, clients, wont just happen by just sticking a product video up on YouTube or your website. First, it needs to be professionally produced. After that, its all about distribution. Having a youtube video with 20 views is a waste of time and effort.
In the future, you can expect to see more websites and facebook pages include commercials, video testimonials, recommendations – more of a focus shifting toward personalization of online video. Videos can be developed to focus on real-time deals, weather and even the time of day.
For companies, it’s a win-win: not only are you making the video more relevant for the people who live in your area, but you’re also increasing its effectiveness and reach considerably.
Wondering how to incorporate these kinds of numbers into your own marketing campaigns? Here are a few important steps to keep in mind:
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